Google Tag Manager

Google Tag Manager

Google Tag Manager (GTM) is a tag management solution by Google. Tags are the JavaScript code that you need to put in on your website in order to run AdWords campaigns, measure visitor interactions or integrate with any other marketing tools. The tag management solution helps one to place a tag on the website and fire them based on visitor interactions. For ex – fire this Google Analytics event when someone clicks on this button. Read more…

Analytics Terms

10 Analytics terms that you must know

Web Analytics   It is the measurement, collection, analysis and reporting of web data for understanding and optimising the web usage and study the behavior of a web usage.   Alexa Rank:   This rank defines how popular your website is compared to the other ones.This is calculated by an average of daily visitors and pages viewed over a span of three months. If your website has the highest combination of visitors and page views, Read more…

Analytics Terms

Google Analytics Traffic Source

  Traffic is another word for the visits to your site but it is usually used when referring to groups of visits. The source of a visit is the specific place that sent the visit to your site. Sources include Google.in, Google.com, Twitter.com, paid advertising, display ads, bookmarks people have in their browser and loads more. These are grouped in to the following main Mediums: 1) Organic – Non paid search traffic 2) Referral – Read more…

Analytics Terms

Web Analytics

Web analytics is the method employed to get a full insight of businesses and taking the best out of better in your online business expansion. It is a most often used term, so let us discuss the meaning of the same. DEFINITION Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. A very short and formal definition right?  However, Web analytics is not just Read more…

Analytics Terms

Alexa rank

It’s a term which you’ll get to see in the description of some pages and it’s not that common. But it is a very good technique of rating the traffic on any website. You just have to login to the Alexa site and ask those guys for ranking your site, and that’s it, you are all done to get the traffic info of your site. FOR YOU TO UNDERSTAND This rank defines how popular your Read more…

Analytics Terms

Bounce Rate

Many times, while browsing the internet or viewing our site’s statistics, we come across the term known as Bounce Rate. Many people don’t know the actual meaning of it. So let us discuss the Bounce Rate more elaborately so that you can have a brief idea about the term and its working.   WHAT DOES THE DEFINITION STATES? It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing Read more…

Analytics Terms

Page Views

How to count how many people just came and saw your website? Well, that’s very important to know too, to get the exact usage of your webpage and the traffic. So for this, we use a very known method of counting the Page Views, abbreviated to PV by many. And this accounts for the calculation of total views occurring on that particular webpage, in a given amount of time. Let us move into the pit, Read more…

Analytics Terms

Returning Visitor

This is quite an interesting term and has a very important usage in the internet world. Once you visit a website, so you all know that the site stores the cookies, which will be present in your system cache and it is used to identify you when you visit that website again. But, how do we define that person who is visiting that website again? Now the picture starts, where the hero is the term Read more…

Analytics Terms

Cookies

A very vital part of the internet technology is Cookies. We get to hear about the cookies everywhere, starting from a small website to large corporate websites, whether it’s your own home pc or a company’s server, cookies are used in them for browsing the internet. DEFINITION: Let’s have a look at the formal definition, the formal definition says that it is a small piece of data sent from a website and stored on the Read more…

Analytics Terms

Unique Visitor

This is a term used very often in the web analytics and website traffic management. When a user visits a website the first time, their details are saved with the server that includes IP address. Now, what does the Unique Visitor term actually mean? FORMAL DEFINITION Unique Visitor is a term used in web analytics to refer to a person who visits a site at least once during the reporting period. Each visitor to the Read more…

Analytics Terms

Load Time

We’ll start with the easiest definition itself: It is defined as the average amount of time it takes to load a page right from clicking on the link to completion of the load in your web browser. And complete load means it should have loaded all the components present on the webpage that includes all the images and the links defined. WORKING When a user clicks on a link for a website, the counter starts Read more…

Analytics Terms

Search Engine Optimization

The secret behind the success of small businesses is the search engine optimization and is often widely used and stated across the web. We hear this term everywhere in the web technology so let us discuss the SEO in brief detail. WHAT DOES THE DEFINITION SAY? It is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. In general, the earlier (or higher Read more…

Analytics Terms

Redirect

How many times while browsing the web you see the sentence that reads “Please don’t press back or refresh, you are being redirected”? Often eh? You must have seen this when you are making an online payment and page you are browsing takes you to your bank’s website for completion of payment. This process of transferring you to another page is what we call as Redirect. WHAT DOES THE DEFINITION STATES? It is a World Read more…

Analytics Terms

A/B Testing

It is a method deployed in the web analytics. Let us have a brief about the A/B Testing method and its advantages. DEFINITION I’ll be simple in explaining the meaning of the term. It is a method of testing to choose one out of two variants of a product which is most preferred by the user or the consumer. So basically two different versions or variants of a product are designed and are used for Read more…

Analytics Terms

Dimension

A Dimension is an attribute of the visitor and their activity on the website. Dimensions are used to organize and analyze website data. Dimensions, if we go by the formal definition and if you have a fair idea about the Structured Query Language, then it the Attribute of your data. All the data as we know, in SQL are stored in the form of rows and columns. Same is the case with the web analytics. Every Read more…

Analytics

Conversion Funnel

In simple words it is the phrase or a word used to describe or track the route or journey, a user takes to traverse through the e-commerce website and finally do a purchase. Funnel, in general, is an instrument used to pass certain thing from bigger source to narrower end, and hence in the websites, funnel tells about the wider source i.e. customer’s navigation traffic to end i.e. the purchase of a product from that Read more…

Analytics

Query

Query or in simple words, ‘REQUEST’. That request can be for anything starting from giving a request for fetching a file, or for getting an algorithm to solve a certain problem. Confused? Not for more time, let us discuss further about the queries and how they work in real world wide web. FORMAL DEFINITION A query is a question, often expressed in a formal way. A database query, the form which we use in computer Read more…

Analytics

Engagement Rate

It is the metric measurement which measures the amount of engagement i.e. how many people are being stuck to that one particular content or how much interest it is able to create. This is the information which is very relevant for a website owner’s analytics as it tells about the importance of a created content for attracting traffic to your website. IMPORTANCE Engagement rate is a metric that is used heavily in analysing social media. Read more…

Analytics

Goals

Goals are the actions that you want users to perform on your website that is defined as success. The action has to be a substantial one such as purchase, download or contact.Goals measure how well your site or app fulfils your target objectives. Now the question is what are the objectives I am talking about, here? The objective is nothing but a plan or a thing you want to achieve and you try your level best Read more…

Analytics

Organic Traffic

Traffic to your website is counted as Organic Traffic in Google Analytics when a user visits your site after clicking on search results. like Google, Bing, Yandex or Duckduckgo. In Google Analytics this traffic shows up under Organic Traffic Default Channel. Suppose you have a pet shop in Mumbai and someone searches for pet shops near me in Mumbai on Google, finds your website and clicks on it then that traffic will be counted under Organic Read more…

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Analytics

Parameters

These are tags added at the end of URL addresses in order to define the source, the traffic is coming from to the website.

Analytics

New Visitor

A user who visits the website for the first time. Also, a user who had visited the website previously but due to some reason if they had deleted cookies, history or used private browsing mode is considered as New Visitor.

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Analytics

Entrance Page

If we go by the definition it will be quite difficult to understand this analytics term but by the common wordings, I would like to state it as- It is the term used to define the first page which you see after clicking a link and that is the page which acts as the entrance to your website. Usually, the Home Page has the highest number of views as it is visited every time user Read more…

Analytics

Link Clicks

Link clicks is a metrics which shows the number of clicks on a link so that you can understand the popularity of a particular topic. Link click shows the total number of time a recipient clicked on your article/blog/newsletter. This immediate reaction metric encourages you to decide if your followers are keen on what you’re as of now posting and educates you on the type of content you should share later on to increase the follower Read more…

Analytics

Mentions

Mention is a metric that keeps tracks on where your business/username is mentioned. Your followers and prospects are out there discussing you or your business and you need to be aware of that discussion. Apart from that, it’s essential to track your notices. On Facebook and Twitter, you’ll get notices at whatever point somebody labels your business/username in their post or comments. Monitoring mentions are important because you can interact with your clients and prospects, Read more…

Social Mentions Illustration
Analytics

Viewer Demographics

If you are an up and coming marketer or even an entrepreneur, who is just delving into the vast arena of Digital and Social Marketing, knowing your demographics of your viewers, followers and intended customers is very vital for the growth of your business. As you develop and increase the number of your followers, observing the likes and dislikes and demographics of people can point out the appropriate and optimum direction for your future strategy, by Read more…

Analytics

Interaction Analysis

The main motive of increasing your digital presence is to interact with your clients and followers on the regular basis and interaction analysis is that metric which is used in keeping track of comments, likes and replies on your posts. You can observe how captivating and interesting your content is by the number of comments and remarks your content. Interaction analysis will provide you with measurements so that you get rid of uninteresting content from your marketing Read more…

Analytics

Follower Count

Working hard and implementing a social media marketing strategy without keeping a check on follower count is not only foolhardy but also counter-productive. While developing a plan to augment your presence on digital platforms, it will be a colossal mistake to not to keep a track of your follower count. Your regular check of followers will inform you about the quantity and type of people who have appreciated, liked and are interested in your business. You Read more…

Analytics

Post Reach and Engagement

Keeping track of your post reach on diversified media platforms and its engagement with your followers/fan base could be extremely consequential. Post Reach: Total Reach gives you insights about the number of extraordinary individuals who have seen any content related to your Page, tweets, posts including promotions and advertisements amid a certain time period. Post Reach demonstrates the number of people who could be tempted to become your follower or prospects. Social Engagement: Social Engagement Read more…

Analytics

Bounce Rate

Suppose, you have curated some great content ( in your opinion), but even if the number of visitors on your landing page has increased exponentially, so is the number of people who land on your page and leave without even viewing other pages. This percentage sudden abandonment of viewers is known as Bounce Rate. Keeping track of Bounce Rate is important because it gives you an idea about the content which is stopping your intended Read more…

Analytics

Optimal Engagement Time

Everyone in this Digital Era has a specific time of the day which he dedicates to the browsing of social media, for some it could be during their regular commute, or while taking a break from work or while having dinner. Optimal Engagement time that metric which is used to measure that time of day which has the highest frequency of people commenting, liking or retweeting your post in a span of a particular time Read more…

Analytics

Inbound Links

Whenever you are posting, commenting on any social media platform, you have to make sure that you provide a user with sufficient inbound links which leads back to your website, blog or landing page. If you provide the user with relevant information, with an inbound link leading back to your home page, it would not only increase your conversion rate but only improve your ranking on Search Engine because Sites that get numerous inbound connections can Read more…

Analytics

Amplification

Amplification could be defined as the probability that one’s message will produce activities (retweets, @messages, likes, and remarks. By keeping track of amplification, you can make sure that you dedicate a certain amount of time on your content and move on with next activity. Without amplification, there is a possibility of wasting ample amount of time on something which would not be appreciated or received well by the intended audience. Amplification metric would not only Read more…

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