10 Analytics Terms –
New to analytics? Here are a few keywords that may help you!
It is the measurement, collection, analysis, and reporting of web data for understanding and optimising the web usage and study the behavior of a web usage.
This is the percentage of visitors that exit the site only after viewing one page.
It is the visit per page by an internet user on a website. This count is recorded when the full page of your website is viewed or refreshed
The word is pretty self-explanatory, a returning visitor is the one viewing the same website multiple times. This can be identified through cookies or authentication.
It is a text file placed on a visitor’s computer whilst browsing a website. As mentioned above, they are used to track returning visitors.
Unique visitor a distinct individual who request pages from a particular website, no matter how many times they visit.
The average amount of time (in seconds) it takes to load a page right from clicking on the link to completion of the load in your browser.
Search Engine Optimization
The process of increasing the number of visitors to a website by making sure that the site appears highest on the list of results provided by the search engines.
This refers to making a web page available under more than one URL address.