Pixel advertising? Pixel marketing? Pixel tag? Conversion tracking pixel? So many alien words, so why not first get a clear understanding of what a Tracking Pixel really is. As confusing and tricky the word may sound, tracking pixels are nothing but little 1×1 pixel images that allow you to keep track of how many users visit your website or see your advertisement. So how is this done?

Very simple.

Advertisers who wish to know how many users view their content embed a small transparent PNG in their advertisement that the user can’t see but the advertiser can keep a track of. Each time a new person visits the website, they have to download that advertisement which holds the tracking pixel and thus by doing so the computer notifies the advertiser about the same; saying: “Hey, send that pixel over to this computer at IP Address 50.74.75.135.” The server then sends over the pixel to the specified IP address and keeps a record in the server logs. At the end of the day, week or month the advertiser looks over the number of IP addresses that the pixels were sent to.

Thus, a number of IP address = Number of users visiting your website. It’s simple and efficient math! A few benefits of collecting Tracking Pixel are: Better Ad targeting ( builds engagement ) Personalized web experience Ability to synchronize cookies across domains Before we go deep into it, let’s clear a few terms: Conversion Tracking Pixel: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversion Pixel Marketing: Pixel-based tracking is the process of using a 1X1 pixel transparent gif to track a visit or event on a web page, to track ad impressions or to track opening for an email.

Pixel tags: Pixel tags (also called clear GIFs, web beacons, or pixels ) are small blocks of code on a web page that allow websites to do things like reading and place cookies. Pixel advertising: A tiny, invisible-to-the eye, pixel -sized image that allows for companies to track website visits, advertising impressions, email tracking, sales conversions and other types of activity on the web Let’s take E-commerce as an example to understand tracking pixel

A few benefits of collecting Tracking Pixel are: Better Ad targeting ( builds engagement ) Personalized web experience Ability to synchronize cookies across domains Before we go deep into it, let’s clear a few terms: Conversion Tracking Pixel: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversion Pixel Marketing: Pixel-based tracking is the process of using a 1X1 pixel transparent gif to track a visit or event on a web page, to track ad impressions or to track opening for an email. Pixel tags: Pixel tags (also called clear GIFs, web beacons, or pixels ) are small blocks of code on a web page that allow websites to do things like reading and place cookies. Pixel advertising: A tiny, invisible-to-the eye, pixel -sized image that allows for companies to track website visits, advertising impressions, email tracking, sales conversions and other types of activity on the web Let’s take E-commerce as an example to understand tracking pixel

Pixel tags: Pixel tags (also called clear GIFs, web beacons, or pixels ) are small blocks of code on a web page that allow websites to do things like reading and place cookies. Pixel advertising: A tiny, invisible-to-the eye, pixel -sized image that allows for companies to track website visits, advertising impressions, email tracking, sales conversions and other types of activity on the web Let’s take E-commerce as an example to understand tracking pixel better. By using a tracking pixel on an e-commerce banner ad, we get to know how many users are just viewing the advertisement versus people who are either signing up or buying something after viewing the ad.

If the conversion count is low, it means we need to reassess and retool the messaging, targeting and ad placement. Tracking pixels have become a key component that drives the digital advertising to succeed. They’re the core of target campaigns, calculating the conversions, cost per lead and cost per pixel. But isn’t just the pixel that’ll help you but the creative ads leading the users to do so. Make sure your ads have a creative impact to do so before the user of tracking pixels.

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