Bounce Rate

Published by Mangoblogger on

Suppose, you have curated some great content ( in your opinion), but even if the number of visitors on your landing page has increased exponentially, so is the number of people who land on your page and leave without even viewing other pages.
This percentage sudden abandonment of viewers is known as Bounce Rate. Keeping track of Bounce Rate is important because it gives you an idea about the content which is stopping your intended audience to engage with your product.
Not only this but having insights about the Bounce Rate would also give you information about the perceptive of your clients so that you can create content tendering to your client’s taste.