Many times, while browsing the internet or viewing our site’s statistics, we come across the term known as Bounce Rate. Many people don’t know the actual meaning of it. So let us discuss the Bounce Rate more elaborately so that you can have a brief idea about the term and its working.
WHAT DOES THE DEFINITION STATES?
It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.
Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.
So, you must have got an idea about the term and its working, it’s just the thing which helps you to get a proper idea about the state and work of one’s website.
WHY IS IT IMPORTANT?
Now that you know it’s working, let us discuss how it plays an important role in the maintenance of your website?
Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors.
HOW DOES IT TELL ABOUT THE STATE OF WEBSITE?
High bounce rates typically indicate that the website isn’t doing a good job of attracting the continued interest of visitors whereas an entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue deeper into the website, means your site is actually interesting and you are working great. A big thumbs-up dude.
BUT, HOW DOES A VISITOR BOUNCES?
A visitor can bounce by
- Closing an open window tab: This happens if the visitor doesn’t have anything left to do on the website, i.e. nothing interesting/worthy left, or if he has finished doing all his work.
- Clicking on a link to a page on a different web site: This might happen because of the different ads present on the page, which might prompt the visitor to visit that link instead.
- Typing a new URL: the visitor simply just puts up a new URL, to visit other web pages.
- Clicking the Back Button: This makes the user to go back to the previous web page instead of the currently opened web site, which results in the closing of the current website.
- Session Timeout: This happens mostly in the secured websites which are highly secured by different encryptions, such as Banking. Where the user’s session is timed out if it stays idle for a specified time and the webpage expires.
So overall it is the most useful part for getting the analysis of your web page done, and getting the value which tells about the web page like how much the site is able to bind people visiting the site. I hope this all gives a clear value of the working of the Bounce Rate.