Engagement Rate

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It is the metric measurement which measures the amount of engagement i.e. how many people are being stuck to that one particular content or how much interest it is able to create. This is the information which is very relevant for a website owner’s analytics as it tells about the importance of a created content for attracting traffic to your website.


Engagement rate is a metric that is used heavily in analysing social media. It is measured using likes, shares, and comments, and is a helpful metric to evaluate in a marketing competitive analysis. Because the engagement rate is calculated relative to the number of followers a company has on social media, the rate for both small and large companies can be compared equally.

This is an important metric to keep an on eye on because higher consumer engagement is a sign of great content. Engagement is great for assessing social media advertising campaigns and can be applied to Facebook, Twitter, and any other social media platform.  Make sure to also monitor the feedback received from consumers because they may offer some good suggestions for improvement.