Working hard and implementing a social media marketing strategy without keeping a check on follower count is not only foolhardy but also counter-productive.
While developing a plan to augment your presence on digital platforms, it will be a colossal mistake to not to keep a track of your follower count.
Your regular check of followers will inform you about the quantity and type of people who have appreciated, liked and are interested in your business.
You have to reliably, consistently and sustainably develop your following. This means that content you’re sharing and the ways you’re connecting with your followers should be luring enough to draw and attract new followers.