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Goals are the actions that you want users to perform on your website that is defined as success. The action has to be a substantial one such as purchase, download or contact.Goals measure how well your site or app fulfils your target objectives. Now the question is what are the objectives I am talking about, here? The objective is nothing but a plan or a thing you want to achieve and you try your level best to get that plan done. In the area of web analytics, the different objectives can be:

  • Sales objectives
  • Market growth
  • Share Gains
  • Web Traffic
  • Reduction in Bounce Rate etc.

There can be any kind of objective you might want to achieve if you have different from the one listed above, do share with us in the comments section below.


There are various advantages of setting up defined goals or objectives for you and your company. I would like to mention some of them below and I am pretty sure that you will too find it very helpful. Do have a look-

  • Pre-planned objectives
  • Risk analysis can be done at earlier stage itself
  • Problems can be solved in advance to eradicate them
  • You get a lot of motivation if you have planned objectives and goals
  • Achieving goals gives you a sense of satisfaction from your work
  • Resources required can be known at an earlier stage and can be satisfied

In my opinion, goals are the most required in today’s world, defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.