Google Tag Manager

Published by Mangoblogger on

Google Tag Manager (GTM) is a tag management solution by Google.

Tags are the JavaScript code that you need to put in on your website in order to run AdWords campaigns, measure visitor interactions or integrate with any other marketing tools.

The tag management solution helps one to place a tag on the website and fire them based on visitor interactions.

For ex – fire this Google Analytics event when someone clicks on this button.

In today’s world, one has to integrate so many tools with the website – Google Analytics, Crazy Egg, AdWords, Facebook Pixel, Signup forms etc. If you keep adding the code to the website soon it becomes unmanageable. On top of it, your website developer will have to work on this and not on developing stuff. Through tag management, marketers can publish tags easily and basically launch marketing campaigns in minutes.

Features of Google Tag Manager (Source – https://www.google.com/analytics/tag-manager/features/) –

Accelerated Mobile Pages (AMP) Support – AMP pages are very fast mobile pages. More and more businesses are using it now to provide a better experience for their users. GTM makes it easy to fire tags on AMP pages.

Asynchronous Tag Loading – Google Tag Manager fires tags asynchronously, so all tags load independently from one another and in parallel with other page elements. Slow tags won’t create lag so elements can load faster and data collection can start even before all content appears.

Define Reusable Variables – As for any variables making these makes tagging your website very fast.

Google Tag Manager works with Firebase — Google’s platform for mobile developers — making it easier than ever for marketing and development teams to work together.

Tag Sequencing – Not all tags work independently, sometimes it’s important for your tags to fire in a specific order. For example, you have to do tag sequencing to fire