Mention is a metric that keeps tracks on where your business/username is mentioned.
Your followers and prospects are out there discussing you or your business and you need to be aware of that discussion.
Apart from that, it’s essential to track your notices. On Facebook and Twitter, you’ll get notices at whatever point somebody labels your business/username in their post or comments.
Monitoring mentions are important because you can interact with your clients and prospects, answer and resolve their queries and can strengthen your relationship with your client.