Post Reach and Engagement
Keeping track of your post reach on diversified media platforms and its engagement with your followers/fan base could be extremely consequential.
Post Reach: Total Reach gives you insights about the number of extraordinary individuals who have seen any content related to your Page, tweets, posts including promotions and advertisements amid a certain time period.
Post Reach demonstrates the number of people who could be tempted to become your follower or prospects.
Social Engagement: Social Engagement is the term that gives you information about which content or post of yours is liked and shared most and on which platform, so that you can weed out unnecessary content and could focus on more data driven and audience oriented posts.