Published by Priyanka on

How many times while browsing the web you see the sentence that reads “Please don’t press back or refresh, you are being redirected”? Often eh?

You must have seen this when you are making an online payment and page you are browsing takes you to your bank’s website for completion of payment. This process of transferring you to another page is what we call as Redirect.


It is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. So basically a redirect is a way to send both users and search engines to a different URL from the one they originally requested.

I hope that you would have got an idea about the Redirect, so let us now look the facts which makes it so useful.


There are some advantages which force us to use this method instead of the slow browsing experience it creates sometimes. The advantages of using the Redirect include:

  • Making shorter URLs: Web applications often include lengthy descriptive attributes in their URLs which represent data hierarchies, command structures, transaction paths and session information. URL shortening services provide a solution to this problem by redirecting a user to a longer URL from a shorter one.
  • Post/Redirect/Get: It is a web development design pattern that prevents some duplicate form submissions, creating a more intuitive interface for user agents (users).
  • Bank Payment Gateways: The bank payment gateways see a major use of the Redirect service for easy payment solutions and services. When a user presses the online payment option, they are redirected to their bank site where using their credentials they can make the payments and they are redirected back to the original site where they opted for the online payment.
  • Reduced Manual Effort: Because of the redirect method in action, human efforts are reduced as they don’t have to manually search for a website and move on to browse them. They are automatically redirected to the required site without having to search for that website individually.

So this is a short insight of the working of the redirect method being employed in the web systems and the advantages pertaining to its working. I hope you are clear with the use of this method in the World Wide Web.


An Architect, aspiring visual designer and a passionate writer. In my years of graduation I had a chance to explore and evolve as a designer and focus on how versatile a professional can get. I hope to excel in the field of user experience design as well as continue with my interest in expressing myself through the art of writing.