Search Engine Optimization

Published by Priyanka on

The secret behind the success of small businesses is the search engine optimization and is often widely used and stated across the web. We hear this term everywhere in the web technology so let us discuss the SEO in brief detail.


It is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

So basically it is the method which helps in gaining customers, you employ SEO and your website will be shown on the top of other websites, thereby increasing the number of visitors for your website, as simple as that.

  • SEO, or search engine optimization, is a powerful marketing approach to accomplishing overall success for your business, both offline and online.
  • As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
  • Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
  • Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

You must have got a fair idea about the necessity and the working of the SEOs, so let us now focus on the advantages which make it so useful for any online business.


  1. INCREASED TRAFFIC- Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
  2. NO PAID ADVERTISING INVOLVED- You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click.
  3. KEEPS CUSTOMERS MORE INFORMED- Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allow you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.
  4. ROI- SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-eCommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions.
  5. INCREASED SITE USABILITY- In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.
  6. ESTABLISH BRAND AWARENESS- Similar to building credibility, businesses who have established a strong online presence become preferred brands when users are seeking their products or services. This is especially the case when a website has higher ranking links pointing to their website. So the SEOs help in gaining the brand awareness and comes in handy increasing the brand awareness amongst users.
  7. MOBILE FRIENDLY- People are dependent on their smartphones than anything else in today’s world and so there is a strong need for the optimization of websites for the mobile phone users so that it gives a positive and effective browsing experience. SEOs also help in the optimization of the websites and make it mobile friendly thereby increasing the traffic of the mobile users too.
  8. DRIVES OFFLINE SALES- SEOs are also useful for driving or increasing the offline sales too. You can employ the SEO to get a popularity for your business products even in the offline market.
  9. AHEAD OF COMPETITION- By now you would have understood about the importance of the SEO for your online businesses specially and if you are employing the SEO, you’ll surely be ahead of others in the competition because of the power of its functioning.

That’s a lot to discuss as the advantage for using the SEOs, in simple words SEOs are a must for you to grow your business with booming rates.

For all the readers out there, you can visit our company profile to get the SEOs for your businesses done and you can also take the lead with your business in the market with MangoBlogger’s services.


An Architect, aspiring visual designer and a passionate writer. In my years of graduation I had a chance to explore and evolve as a designer and focus on how versatile a professional can get. I hope to excel in the field of user experience design as well as continue with my interest in expressing myself through the art of writing.