Unique Visitor

Published by Priyanka on

This is a term used very often in the web analytics and website traffic management. When a user visits a website the first time, their details are saved with the server that includes IP address. Now, what does the Unique Visitor term actually mean?


Unique Visitor is a term used in web analytics to refer to a person who visits a site at least once during the reporting period. Each visitor to the site is only counted once during the reporting period, so if the same IP address accesses the site many times, it’ll still count it as one visitor.

3d human with a red question mark


Unique Visitor is the number of unduplicated visitors to your website over the course of a specified time period.


Users that have had at least one session within the selected date or time range.


There are several advantages for using the term Unique Visitor in the Web Analytics. Let us mention some of them:

  • More Diluted Traffic Details- When the counter is counting the visitor only once, you can get an idea about the traffic details of the website more precisely. It’ll give you the information about the new visitors visiting the website and so dilutes the traffic details of the website.
  • Cost Effective Modelling- Implying the Unique Visitor service using Google Analytics especially increases the efficiency of the Cost Model and helps to reduce the overall cost for counting traffic details as it is easy to use the method.
  • Google Analytics- Powered by the google analytics, the unique visitor profiling can give you the best idea of the traffic data for your webpage on which you are using the Unique Visitor counter service.

So, overall it is an efficient method and way to increase the reach of your business online and empowering your webpage with correct information. This can even give you an idea about the traffic like, whether your site is able to attract new traffic or whether it is losing traffic and interests of people.


An Architect, aspiring visual designer and a passionate writer. In my years of graduation I had a chance to explore and evolve as a designer and focus on how versatile a professional can get. I hope to excel in the field of user experience design as well as continue with my interest in expressing myself through the art of writing.