Screens in Google Analytics represent content users are viewing within an Mobile app. Measuring screen views allows you to see which content is being viewed most by your users, and how are they are navigating between different pieces of content. Now let’s start with quick integration. Get a Property Id Read more…
You’re probably wondering what Google Data Studio is, why it’s important, and how it’s different from using Google Analytics. Google Data Studio is a platform where dashboards can be created, easy to read, share and customizable according to your/client’s requirement. The basic idea behind creating Google Data Studio is that Read more…
Google Tag Manager (GTM) Installation On a Website Often website owners need to add multiple code snippets to track their conversions, traffic, and gather other analytical data. With Google Tag Manager you can easily add and manage all of these scripts from a single dashboard. There are built-in tag templates Read more…
Whether you’re managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is performing. This powerful platform provides you with the tools you need to measure site traffic, conversions, Ad performance, and understand how people Read more…
Pixel advertising? Pixel marketing? Pixel tag? Conversion tracking pixel? So many alien words, so why not first get a clear understanding of what a Tracking Pixel really is. As confusing and tricky the word may sound, tracking pixels are nothing but little 1×1 pixel images that allow you to keep Read more…
Introduction to Google Tag Manager Tag managers were built to give the marketing team a way to update their site and, at the same time, free up the IT team to focus on more important projects… like that new cart design the boss wants. Think of a tag manager as Read more…
A website conversion is an important factor driving the success of your online store monetization. Conversion rate optimization is the process of improving the shopping experience to drive a specific Key Performance Indicator (KPI). Want to know how to quickly increase conversions for your website? Then read on. To increase your Read more…
One of the big parts of the pilot project engagement was to implement event measurement on the website. MangoBlogger created an analytics strategy for InstaSafe based on which we implemented event measurement on the website. This started allowing us to attribute conversions to different forms of acquisition channels. Event measurement Read more…
To make our user self-sufficient, we decided to teach them how analytics works. We told them about the basics such as Real time usage, overviews, location, and traffic sources. We also showed them how we track our audience and active users from a rate of 1 to 30 days; the demographics which Read more…
Conducting the A/B tests let’s us be agile and create a good experience for our website visitors. A/B Tests we ran on MangoBlogger.com Following is where we are documenting the tests we did. Big and small. We have attached the screenshot of results whenever possible. In some cases the tests Read more…