Digital Marketing

What is Google Data Studio ?

You’re probably wondering what Google Data Studio is, why it’s important, and how it’s different from using Google Analytics. Google Data Studio is a platform where dashboards can be created, easy to read, share and customizable according to your/client’s requirement. The basic idea behind creating Google Data Studio is that Read more…

By Siddhant, ago
Google Analytics Dashboard

What is Google Analytics

Whether you’re managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is performing. This powerful platform provides you with the tools you need to measure site traffic, conversions, Ad performance, and understand how people Read more…

By Siddhant, ago
Case Study

GA Event Measurement for InstaSafe

One of the big parts of the pilot project engagement was to implement event measurement on the website. MangoBlogger created an analytics strategy for InstaSafe based on which we implemented event measurement on the website. This started allowing us to attribute conversions to different forms of acquisition channels. Event measurement Read more…