What are digital marketing best practices? Definitely not a secrete anymore.
Today businesses have more places and ways than ever to market themselves and do businesses.
While many early startups show promise, often the distinguishing factor for the one that goes past others is their ability to do more of what is working to connect with customers. Be it in marketing or product development.
If you think about following points while thinking about your marketing, you will certainly do better than by not thinking about them. Here are digital marketing best practices for you:
Encourage the SEO culture
Do you know what SEO is not?
Definitely not shady techniques to get rankings that used to be called ‘black hat’ SEO.
With machine learning Google is getting so smart that it catches such methods.
So the only way out to create quality content. First think about the keywords you want to target and then create great content around those keywords. Be it video, text or audio. Let your creative juices flow. If you just keep creating quality content around your keywords, you will get great SEO benefits. This is the secrete. But it takes effort to create that quality content. Hence encourage the SEO culture.
Once you have some 10 blogs of great content you can start thinking about other issues that affect SEO as on-page SEO & backlinks.
Use mobile responsive websites and landing pages
In this fast moving world, nobody wants to spend extra time logging into their desktop and browsing; smartphone does it all, on the go. If your website and landing pages are mobile responsive, they will offer you users and rich UI/UX, faster download speed and easy portability and connectivity. On the other hand, you will experience improved brand identity, higher customer engagement rate, new opportunities to advertise effectively, economic way to reach to a wider audience. Search engines also prefer mobile responsive websites so it will also help in SEO.
Utilize Social Media
Be it a B2B business or B2C,
Most of your customers spend a lot of time on social media. Social media pages give your brand an identity and are a great recruiting tool as well. Check out mangoblogger’s facebook & linkedin and maybe show some love?
What gets measured, gets improved. It is that simple.
Start measuring your website performance and track everything above through our Google Analytics Dashboards here.