Drupal is a powerful open source content management system. It provides a robust framework to build a complex website. The recent move to decoupled Drupal makes it an attractive choice for making applications in upcoming technologies. It can be a little daunting to find all the SEO options on the site especially if you are coming from WordPress world to Drupal world. You might be wondering how do I make this happen in Drupal SEO?
We at MangoBlogger have had extensive experience working on Drupal SEO. Using following tips you can make sure that your business website is doing good in search engine rankings.
1. Meta Tag Module
This is a must for a Drupal website SEO. It helps you decide on the title, description, canonicals, titles and so many other SEO options. It also serves as a prerequisite for other SEO modules.
2. Yoast Module for Drupal SEO
A very welcome addition to Drupal modules this plugin tells you how you are doing on an SEO score for your blog. It takes into things such as keyword density, readability, on page SEO checklists and gives you an indicator of your SEO score for the page and what you can do to make it better.
3.Facebook, Twitter, and LinkedIn cards
Make sure that your Drupal blogs show up image cards when shared on social media.
4. Drupal Redirects Module
Redirects through a mundane is an extremely important task to maintain SEO rankings and more importantly provide a good user experience to your site visitors.
5. Sitemaps for Drupal SEO
A ‘sitemap’ as the name says is a map of content on your site for Google’s crawlers. Submitting your sitemap to Google Search Console makes sure that Google indexes your site.
You can also read our other blog post for on-page SEO.
Some other thoughts on Drupal SEO –
All of these modules are actively maintained and has a nice following in the Drupal community. Installing them and giving some time configuring them and you should be good to go.
One also has to accept that SEO is an ongoing process. Installing plugins in and itself does not solve the SEO problem.
Content strategy, backlinks, page-speed, localization all of these matters play into the SEO. The only way to get it done is to devote some each week/month to look at the SEO game. Add redirects. Edit content. Add tags. etc.
Always try to go for a good overall user expereince and user journey when doing the SEO. It pays off in the long run.
Let us know if you have any questions in the comments below.