New innovations of techniques, technologies and customer-driven application are being produced each day. In 2017, the ecommerce trend focused on mobile users, customer experience and personalization. This trend will continue to grow in 2018 along with a few more predictors.
Ecommerce in the U.S. is on track to hit $1.2 trillion by 2021, according to Forrester. Therefore it is crucial for merchants to transition its business sector to a digital platform. Here are a few thoughts on how 2018’s ecommerce marketing will transform.
Mobile Ecommerce is Here to Stay
The technology within our reach is becoming more and more advance and buyers are getting younger. Google’s recent report, “The Changing Face of B2B Marketing”, confirmed that 42% of B2B customers use mobile devices during their purchasing process. Buyers use mobile technology anywhere from researching and comparing of various products to making the final purchasing transaction. To do so, many companies have their own mobile app where users are able to go directly to and access their contents from there. In other words, these companies are creating a delightful mobile experience for their customers.
Much More Videos
Ecommerce sites are utilizing more video content than basic text documents to show and tell customers products and services. Websites are looking to interact with their customers by using techniques for document layout, e.g. floats. In a sense, videos are a way to deliver a clear and effective message to the audience. Videos can perform as an excellent medium to generate emotional responses. For example, video appears in 14% of internet search results and 73% more visitors who watch product videos will end up making the purchase according to Hubspot.com.
Become Familiar with Localization, Personalization & CX
Differentiation is important in the business realm. This is where localization and personalization comes in. “Localization is a segment of personalization, and all personalization aims at better the customer experience”, according to bigcommerce.com.
First, let’s define customer experience.
Customer experience involves providing a “wow” experience for the buyer. This can be possessing exceptional customer service, fast and free shipping and an user-friendly site.
Now, what is localization and personalization?
Localization is the process of how well a product or service is adapted in a specific local market. And personalization is the process of how a company can customize its products and services to meet the needs of its consumers.
Investing in your company’s infrastructure and technology for each upcoming year can be extremely expensive, but these ideas will make you one-step closer to the future of digital marketing. As long as your company embraces the key-trends of the ecommerce market, your company will not be left behind.