Our plugin SEOMango gives quick SEO Audit of your website for your brand name, that is essential for every business website

Brand SEO test by SEOMango

The above is the real screenshot of the audit for mangoblogger.com website and mangoblogger keyword (our SEO process starts by searching for the brand name on Google). Before diving into the fundamentals of SEO in this blog here are the metrics we report on in the add-on, and here is what it means – 

These are the number of Google Search Results indexed on your website.

The reason behind it is you want all the important pages/URLs on your website to be found by Google. If you have a 50 page website and you see only 5 on in the search results that means Google is not being able to find and index all of your website. That would explain poor SEO performance.

A lot of websites have their pages hidden from Google and they don’t even realize it. This test is a good idea to find if Google is able to show pages on your website in search results.

This tells you if your website is the first result on the search of brnad name. This is the first milestone in SEO jounrey is what we think.

If it is not then there is a lot of work to be done! Keep reading the blog to know how you can achieve this.

This is the meta description length of your website homepage. Think of this as your ad copy.

This should be less than 160 characters.

See your website developer or content manager to see how you can edit this.

This is the title of your page. There should be only one title.

Please fix if it is more than 1 or 0.

Your title length should be less than 600 pixels.

There should be only 1 H1 on each and every page.

If it is 0 or then please fix it!

Fundamentals of SEO

Congratulations on your new website! Let’s start with the basics.

It looks great. Now that your website is up, you should start to promote it to drive visitors to your site and getting conversions. Getting visitors to the site and converting them, is the key. One of the most scalable and sustainable ways to get visitors to your site is SEO (search engine optimization). It is all about to improve your rankings in search engines like Google, Bing, Duckduckgo and more.

A lot of people search on search engines and SEO is a great way to get before all of these people. Suppose you are a plumber in Seattle. SEO for you will be to improve your website so that users find you in their buying journey –

  • Think “plumbers near me” search query for a user on Google for someone in Seattle
  • Someone searches for your brand name
  • or searches for things related to your business (best brands for tap, pipes), etc.

Unlike paid search where you have to pay money, SEO is free. It is about improving user experience on your site (content, page speed, information architecture) hence any improvements in SEO translates to better results in other channels as well. Although one should not forget that it takes time (think a couple of months), smart targeting, content generation, and constant tweaking to get great at SEO.

Generating traffic to your website is hard for any unpaid channel. Shoot for a weekly goal of 100 visits from Search. Once you reach 100 then aim for 200. And then just keep increasing the number until you are getting a good amount of business from SEO efforts. (you can learn about how to know what was the traffic source analytics from here).

Also start measuring the conversion on your website coming through organic search (contact form, product install, buying your product, etc). Once you do these things there will be 3-5 conversions each week coming from SEO. Without spending any money. Cool right?

SEO Basics

There used to be a time when you could keyword stuff your website and make it rank for a keyword. But since then Google has gotten astonishingly smarter and want to provide a great experience for its searchers.

So an easier way to look at SEO would be to keep making your website great from a user experience perspective, include content related to what the page title is about, reduce bounce rate, increase page speed, make it mobile responsive, etc. In all but the user first.

The second part of SEO is backlinks. It is when another website links to you. That is the foundation of Google – as it thinks backlinks as a sign of authority. The more backlinks a page will have, the higher Google will rank that page.

So start making connections to other blogs, website owners and think about the ways you can get them to include a link to your site on their page. Reach out to reporters, create kickass, in-depth content about your field of expertise which will get other people to link to you.

It’s all about earning trust and making friends on the internet. After user experience and backlinks following are the SEO basics we always want you to keep in mind.

Try it out:

  1. When you are making a page, make sure you include the keyword you want that page to rank for in the text. No really. That is important. Google reads the content on your page.
  2. Include your brand name on the homepage in the text. We see many businesses, not including the brand name in text. How is Google going to know if you do not include it?
  3. No zombie pages – No thin pages: Each page on your website should have a purpose. Do not create unnecessary pages with no clear intention. In SEO terms they are called zombie pages. Secondly, try to include at least 600 words on each of your blogs/pages. The more words are the better.
  4. Is your site indexable on Google? Once the site is live search on Google “site:yourdomain.com”, (substitute yourdomain.com with your website address) and Google tells you the number of pages for your site indexed. If it says 0 then something is broken and needs to be fixed.
  5. Does the site rank for your brand name?

You are winning at SEO milestones

If you follow the points in this guide – the battle will be a half won. You can reach very very far by using tips and tricks mentioned in the guide and without getting into very technical SEO. But in case if you need any help just give us a holler – we are always here. 🙂

SEO win milestones –

  • When you search your brand name your website comes up
  • You have a business listing
  • You get 100 users monthly in organic search
  • You are getting conversion weekly from organic search
  • You start ranking for a keyword you want – this can take months

SEO Essentials for your Site

Ok. Now that you are ready for getting and measuring traffic from SEO – here is what you can do (and should do) on your Squarespace website to improve SEO. Before we start let me tell you that SEO is a long game. So keep in mind these three words as you start on your SEO journey – SEO know-how, focus, persistence.

Also, Google owns 93% of the search engine share! So in terms of returns on efforts focusing your efforts on Google is the best bet. That is what we are going to do in this how-to guide

Let’s get started –

1. Submit your site to Google

Your site is ready but how does Google find it or finds new pages on your site as you add them? Well you can tell Google about your site. Doing this also allows you to get many SEO related numbers from Google. This Google’s tools for SEO is called Google Search Console.

Follow these steps to verify your site with Google Search Console:

  • Follow this link with your browser, logged in with your Google Account you want to connect to your site.
  • Then Click Start now.
  • Submit and verify your website domain.

This is it. Your site is now submitted to the Google search console. Now you can log in to Google search console and look at the keywords visitors are using to get to your site. Google search console will also give you warnings about SEO errors on the site.

2. Submit your sitemap to Google

Ok so now the next step is to submit your sitemap to Google. This allows Google to learn about any page you add to your site and learn about all the existing pages on your site. It is a great way to keep Google updated about any content on your site.

  1. After you have verified your site with search console – on the Google Search Console dashboard, after logging in select the site you’d like to index from the property menu in the top left corner.
  2. Click Sitemaps.
  3. Under Add a new sitemap, type sitemap.xml
  4. Click Submit to request Google index your site.

After sitemap has been submitted Google will be automatically aware of any new pages that you publish on the site for indexing.

3. Verify your business listing

When you search for a business, have you ever come across such a listing on Google?

It is called verified listing and has many benefits like you can post images, address and hours of your business, get reviews, add any upcoming event.

We would definitely recommend getting such a listing for yourself if you have alreadt not done so. You can follow the steps mentioned on this page to know how to do it – https://support.google.com/business/answer/2911778?hl=en

4. Do keyword research

You should always create pages targeting a set of keywords. That will give the most returns on your efforts. But first one should know what keywords should you be ranking for?

This needs keyword research. Once you know the keywords you want to target it can guide your content creation strategy for months.

  • Who are your competitors?
  • Which keywords do they rank for?
  • Are they doing any SEO efforts?
  • What are the keywords, group of keywords you want to rank for?
  • What keywords would be your prospective customers searching for on the internet?
  • What comes up on the internet when I search for keywords that I think my customers would be searching for? Is it good content? Can I create something better?

So there are paid tools that will help you do this. We recommend using ahrefs.com. Even months paid a subscription to ahrefs will help you generate so many SEO ideas that you should be good for months to come.

But here are the free tools to achieve what we mention –

5. Write blogs

Once you have a keyword strategy the next step is to write blogs around those keywords. Blogs are an excellent way to target new keywords on your site by writing content around them. That helps you rank for more keywords on your site. Another way to look at it is sharing your expertise and thoughts with your audience. You are an expert at what you do and sharing this knowledge through blogs will help you share the knowledge.

They say the rule of marketing is “give, give – ask”.

Writing blog posts will improve the website credibility – people will look at it as a resource and improve SEO. Do you think you can create content better than there already is on the internet around your topic? Do you think you have a unique perspective to share? Then you should definitely write blogs on your website.

How do you go about selecting a topic for the blog?

1.Based on step 2 – what are the keywords you want to target? Start by creating blogs around those keywords.

2. When you search for these keywords on Google, at the bottom you will see related keywords. These are great related topics to target. See if you can write a blog on these topics.

3. You can optimize the blog post by the following steps

  • Include your keyword in the blog title
  • Include the keyword in the first paragraph
  • Try to make sure your blog answers a questions
  • Link to resources on the internet appropriately

4. Keep on optimizing the blog post even after publishing. Once you publish the blog definitely promote the blog post on different channels and also keep adding to the blog post to make it better.

If you have any new information, come back and add it to the blog. In Google, search console see if the users are using any keywords to reach to your blog and the blog does not already have that keyword. Come back and add that keyword to the blog. It will perform even better.

5. Still struggling to find keywords? Go ahead and enter your topic on https://answerthepublic.com. You will get tons of ideas on what the users are searching for.

Things to keep in mind

Just keep the following things in mind as you go on updating your site.

Things to do

  • Make sure the website looks good on mobile
  • Do website crawls? Use paid tools. Or use the free one. Solve the errors. Here is the free tool you can use or you can use ahrefs.com
  • Search for your brand name on google, do you show up? Keep doing it once a month at least to see changes. Also keep searching for competitors often to see the changes they are doing.
  • Google is based on backlinks. You have to keep trying to get it. People will find your business online. How? Make connections with bloggers in your niche.
  • Do guest blogging.
  • Make content that is insanely helpful for your prospective customers so people link to it. Get covered in lists.
  • Make sure all your images have a title and alt text
  • Look at what people are searching for to get to your website using Google search console data.
  • Include that text if you have a page on topic if not create a page

Things not to do

  • No thin content, please. Try to include 600 words on each page.
  • No Zombie pages. Let each page serve a purpose and target a keyword.
  • No Copying Content (or Duplicating It Without the Right Tags)
  • Avoid Highly Intrusive Popups (and Popups on Mobile)

Get in touch with Author

At ManngoBlogger we can help you with the following to jumpstart your SEO efforts. Get in touch!

Get started by buying his SEO consultation here – https://www.mangoblogger.com/product/seo-consultation/

In case of any questions feel free to reach out to him directly on [email protected]

Further reading


Yatindra Sahu

Data Enthusiast

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