One of the big parts of the pilot project engagement was to implement event measurement on the website.
MangoBlogger created an analytics strategy for InstaSafe based on which we implemented event measurement on the website. This started allowing us to attribute conversions to different forms of acquisition channels.
Event measurement implementation was done using Google Tag Manager. Another remarketing implementation was also done as part of the integrations. In addition to UTM parameters implementation was also done.
Following which, a dashboard was created which is used by the core team for website overview.