You’re probably wondering what Google Data Studio is, why it’s important, and how it’s different from using Google Analytics.
Google Data Studio is a platform where dashboards can be created, easy to read, share and customizable according to your/client’s requirement. The basic idea behind creating Google Data Studio is that data should be accessible to anyone in the organization. As many people access the data, it would be easier for one to analyze.
The reports are also dynamic, so when there’s an update to the data source, the updated/new information automatically shows up on any reports that reference the source. Additionally, the reports are shareable so you can grant people permission to view the reports and/or allow them to make changes.
Google Data Studio uses the same functionality as Google Docs and Google Sheets, so all you need to do is press the “Share” button to let your clients or other members of your team view or edit the reports.
It’s easy to create and share!
Checkout Google Data Studio here – https://datastudio.google.com/
Features Of Data Studio:-
The first thing one needs to do is get the appropriate data. Further, if any cleaning, sorting of data is required, the procedure has to be carried out. Its very important that data is cleaned, missing data is taken into consideration before further analysis is done.
We can connect Google Data Studio to Google Analytics, Google AdWords, Google Sheets. Data Studio is a tool through which one can Connect, Visualize and Share.
Once the data is set to analyze, there different ways to do it. As pictorially is a good means to catch the viewer’s interest, the data analyzed can be represented in bar charts, pie charts.
Once we analyze and pictorially represent, the dashboard is ready to be shared with clients. This also enables the other person to make changes which get saved in the dashboard constantly.
This is how a dashboard looks in Google Data Studio. The date frame mentioned in the top right can be changed as per the requirement. Once the data frame is changed we can see the graph and the other data gets changed automatically. Having this advantage, the dashboard can be changed as per the requirement. The Share option in the top right corner allows you to share the dashboard with your colleagues/clients.
One has an opportunity to choose from the broad category of bar charts, pie charts, time series to bring your data into visualization. Each visualization has a built-in comparison function making it easy to use and implement
The Google data studio is flexible and allows you to customize according to the needs. One can change the background, fill, line and add text colors to choose from an array of fonts. The data can be explored in real time.
As the platform is easier. It allows you to just connect data and analyze the data and make it visually look better according to the needs.
Reasons to use Google Data Studio:-
1. Create Beautiful Reports (even if you aren’t a graphic designer) :
There are people out there who have created entire businesses around making data consumable, easy to read, and simple to understand. Google Data Studio has streamlined this process.
Google Analytics has its purpose, but it can tedious and time-consuming to create spreadsheets, analyze the data, and format in a way that makes sense to bosses, employees, shareholders, and clients.Luckily, Data Studio is built for data visualization – making it intuitive and simple to pull information into beautiful, consumable reports.
2. Pull Data From Multiple Sources
One of the most useful features of Data Studio is the ability to pull information from multiple sources – even to the same report.
One limitation of viewing data within Google Analytics is that there is no way to combine data from multiple views or properties on the same dashboard. In Data Studio, you can set the data source individually for each chart. This lets you pull together data from any number of views on the same dashboard.
3. Get Updates In Real Time:
The reports are dynamic – when there is an update to the data source, the results are reflected immediately on any report that references that source. Dashboards can be easily created with multiple data connectors. We can mix and match data sources within a single report.
4. Share-ability :
No more needing to give or get access to Google Analytics and navigate the UI to get what you need.
Because Data Studio reports operate like any document on Google Drive — permissions can be granted to anyone — it allows for collaboration.
Just like any Sheet, Doc, or Slides, you can adjust access and permissions on any Data Studio report.
5. It’s free :
Google Data studio is free and can be used by everyone.There are some restrictions for this tool. Access is limited to select areas, but it seems Google intends to roll out Data Studio worldwide, so keep checking availability in your country.There is also a limit of 5 reports per account (that is, the email address associated with Data Studio). The good news is, there is a bit of a workaround here.Similar to tabs on Google Sheets, Data Studio allows for additional pages on each report you create.
There are many other data visualization tools in the market. For example, Tableau needs a student version and license key for using. This would be beneficial for students due to easier access. On other hands, Google Data Studio gives a free platform for the enthusiasts to explore and learn more.