The days where a brand could get along without a website are over. Now everyone uses the internet, everyone is networking, and everyone is connected at all times. You’re reading this article because you understand what people in sales have understood for centuries: If you want to sell something to people, you go to where the people are. Most people are now online and they are always looking for something new on the internet – something that is worth visiting and investing. Hence, it is crucial for any entrepreneur who is planning to create their own website to consider some things on putting their own webpage.
To get you started, here are some considerations you need to make when you’re bringing your site together.
1)A unique URL
Using your own company’s name is best when creating your own webpage. The URL or uniform resource locator uniqueness will help your company be found easily online.
2)Choosing a Webhost
When choosing a web host, make sure you know what you’re looking for. Will you be hosting rich content? Videos? Do you need email as an added feature? There are certain aspects that you’ll want across the board:
- 24/7 local support
- Fair pricing
- Reliable hardware
- Positive customer reviews
- Room to grow
A shared hosting account is cheap, easy to maintain, and sufficient for most new sites. It also lets you focus on building your site without having to worry about other server-side tasks such as database maintenance and server security.
Remember, you always have the option to scale up and upgrade to VPS or dedicated hosting at a later stage when your site grows bigger
3)Design and Layout of the Website:
Every business has a target audience and market. Your design, navigation, and content should be driven by a purpose that aligns with your audience and their goals. One great way to do this is by getting feedback from the users.
If you have a lot of excessive videos, music, flash elements, and other unnecessary media elements then you should consider getting rid of them–especially if they’re on autoplay. These kinds of elements are eye-catching and useful in moderation, but in excess, they distract visitors from the main message.
Bright colors like the Website above are hard on the eyes and difficult to read. With many beautiful templates and designs available on modern websites, users see poorly designed websites as inferior and untrustworthy. Most of the time, simple, clean professional looks are the best way to go. Black text on white background is also considered the easiest to read.
4)Show Off Your Expertise
You should show each visitor that you have experience, and that any time or money spent on your site will be worthwhile. If you have happy previous customers or clients, consider adding testimonials. Otherwise, showing examples of your work or products usually is another good way to go.
Blogging is another great way to show off expertise. The premise of content marketing is that your customer will feel confident in buying something that they are educated in. Furthermore, if you are the educator, they will assuredly feel confident when buying from you.
5)Consider getting Analytics
Analytics is a good way of knowing exactly who, where from and when your traffic is coming. This data would be optimal for further strategizing, letting you cater to your most frequent users and attract new ones. Google Analytics is the most popular analytics tool out there, but there are others with different features to suit your site’s specific needs.
With mobile phones taking the center stage, the mobile first approach is a compulsion while designing a website. The design of the website must be responsive so that it adapts to the screen size of the mobile or the tab device.
7) Effective Security
This is especially important if your site handles transactions. Can customers feel safe putting their personal information on your website? You may have the best intentions, but unfortunately, identity theft is still a real threat. To combat this, consider an SSL or a BBB certificate.
Client testimonials are also an excellent trust signal. When users view comments from your previous clients, it reassures them that you are a legitimate and operating website/business.
8)Consider making the Site SEO-Conscious
Not every visitor to your site navigated there directly. Ignoring SEO is a good way to lose out on chance visitors that could have converted into potential customers. As new methods and tools for optimization develop yearly, SEO has quickly become an unavoidable part of running a brand’s online presence. Keeping a strong collection of backlinks, using keywords and commonly searched phrases in your content, plus adding and keeping your links active are just a few ways to keep your site search-friendly. With a bit of work, you’ll be welcoming brand new guests in no time.
9)Social Media Integration
Social Media integration is as important as optimizing your site for the search engines. It is not a novelty that you are doing by integrating your site with social media but it is a mandatory requirement.
Most of your people are engaged and active on these social media sites and that is where they are expecting you. So you should not miss out the golden opportunity to connect with people that matter to you.
10)Hiring An Expert To Build Your Website
When considering a website for your business, you could build your own as there are dozens of website building tools available that offer intuitive drag and drop designing. Even if you have no web development skills or experience, these user-friendly interfaces make building a website fairly simple. A Content Management System like WordPress, with hundreds of theme and plug-in options, gives non-coders control over design and flow. If the main goal of your website is to get your business online with the basics like an “about” page, a list of services, contact information and a few testimonials, you may be fine doing it yourself.
A DIY website will save you money. Hiring professional developers and designers is an investment that will dig deep into your marketing budget. However, if your coding and design experience is little to none, you have to then expect to put hours of time into researching hosting options, site builders, themes, security needs and SEO (Search Engine Optimization). Evaluate the actual design time it takes to make your site professional and up-to-date, including regular website maintenance tasks. It can be a serious investment in your time and might make financial sense to hire a professional.
11)Usability or user experience
We have been discussing throughout the blog the need to please our users. You might be spending a lot of money on designing your website, but is it worth the effort and money if there is no one to see it or use it?
Usability of your website is one of the factors that determine how long a user will stay on your site. Before going live, examine your website for all those components that are unnecessary and a burden for the website plus an annoyance for the visitors. Also, a lot of things like the description and specification of your product should be provided as such that the readers can find it whenever they look for it.
The websites that provide the best user experience are loved by people and search engines equally.