History that Teases-

Date back to the colder times, when you will be sitting inside your warm blanket and having a nice cup of coffee, and suddenly your mom asks you to get some veggies or some cloth from the market. But wait, you can’t just go out because its spine-chilling cold out there! Then what you’ll just do? It’s your mother’s order dude. This is just one, imagine older days when you are hungry and on board a train, there’s nothing you can do to get a nice and tasty food. One more thing you can think of is, remember the days when you had to stand in line to get your mobile recharged because there’s just one dealer in the locality who does that! Or the Iron Age when you were sending letters using pigeons.
Annoying right? But that was the time and it’s a time now, you don’t really have to step out of the home to catch up with the market, or order food, or do a meeting online. All these should come to you in a matter of clicks.

Starting of an Era-

If we speak about present India, over 40% of the total population is the active internet users. Dating back to 2000s and further, the e-commerce stepped in India because of a person named K Vaitheeswaran. He was the one to introduce e-commerce website to India. He had founded in 1999 the Fabmart.Com, which also set up a brick and mortar retail chain called Fabmall, later acquired by Aditya Birla Group and was rebranded as More, now this is something you’ve heard of. Vaitheeswaran carried forward the online venture under a new name, Indiaplaza.Com, but could not deal with the onslaught of Flipkart and Snapdeal and shut shop in 2013.
Speaking of the growth we’ve now reached to a decade where we’ve the giants like Amazon India, Flipkart, PayTM, Snapdeal, Railyatri, IRCTC, Swiggy, Foodpanda and what else, there are plenty of them. For the sake of discussion, we’ll focus on some of the major e-commerce sites, and continue with their working.

1. FLIPKART- The Biggest Indian relieving force

Founded- October 2007
• Founders- Sachin and Binny Bansal
• Headquarters- Bengaluru, India
• Company Value- $11.6 bn
• Website- www.flipkart.com
• Slogan- “Ab har wish hogi puri” (Now all the wishes will come true)
Founded with a vision to solve all the problems faced by the people to do marketing, this company has gathered a large consumer base in a short span of time. Timely offers and budget oriented shopping forms the key to its success. Flipkart started by selling books online and popularised the idea of buying books online in India. Initially, they had spent ₹400,000 (US$6,200) only for making the website to set up the business. But now it has business in billions of dollars.
When you place your order, it’s onto them to get to you, your order safe and sound. It hardly takes 2-5 days for your order to reach you. When the order is placed, the details are sent to the offline shops (partners of flipkart), where after getting the requests, they send the packed item to the Flipkart’s courier service i.e, EKART. And the EKart is the responsible person to deliver your order intact. Flipkart has emerged as the most trusted company in India by the consumers. It has brought easiness to all of our needs and we are onto the process of becoming the fastest growing economy in the world.

2. The Saviour- ZOMATO

Times when you are hungry and don’t have any solution to find for your hunger, the Zomato surely becomes the savior. It is a company which has tie-ups with 1000s of restaurants around you and it provides all the details related to it.
Wishing for more? You can even call the restaurants for delivering your food to your doorstep.
Not pleased yet? You can get access to all the restaurants’ Menu card too so that you can be light on your wallet, because Savings is the ultimate goal of anyone.
• Founded- July 2008
• Founders- Deepinder Goyal, Pankaj Chaddah
• Headquarters- Gurgaon, India
• Company Value- $1 bn (approx.)
• Website- www.zomato.com
• Slogan- “Never have a bad meal”
The service began as Foodiebay, and in November 2010 was renamed as Zomato. By 2011, Zomato launched in Bengaluru, Pune, Chennai, Hyderabad and Ahmedabad, and introduced smartphone applications.
You can select the options from
a. Delivery
b. Dining Out
c. Drinks and Nightlife
d. Cafes and more
Your hunger will be kicked by your favorite food delivered at your doorstep from your nearest restaurant and you didn’t have to do anything other than a few clicks.
So if it’s a fight with your wife or pressure of target completions, hunger won’t pull you down because zomato has got you covered with your nearby restaurants itself. Hungry? Try Zomato for sure.

3. Pay Through Mobile- PayTM

November 8,2016 was the day none can forget. When one sentence came from our honorable PM Narendra Modi, who said “From tonight 12, current Rs.500 and Rs.1000 notes won’t contain any value”, and every one of us was stunned to wake cashless. People were suffering standing in lines for exchanging the old notes, and none was having the cash to buy even a packet of biscuit. Then came up the brand which was quite unknown before the Demonetisation. The name says PAY THROUGH MOBILE or we better know it as PayTM. Let’s see the success story of an engineer who was dumped by his own companies but never lost hope and will and now he is on the 7th stair of success.
Vijay Shekhar Sharma, the name behind the PayTM, in 2000 he started one97 Communications which offered mobile content like news, cricket scores, ringtones, jokes and exam results. One97 is the parent company of Paytm.
• Founded- August 2010
• Founders- Vijay Shekhar Sharma
• Headquarters- Noida, India
• Company Value- $5 bn (approx.)
• Website- www.paytm.com
• Slogan- “Paytm Karo”
Major Fundings
• In March 2015, paytm was funded by the great industrialist Ratan Tata and the same month, the company
received a $575 million investment from Alibaba Group. Since then the company is ever growing in the Indian sector of payments and business.
Before it used to serve as booking and mobile recharge interface and it got the boost as payment interface only after the great decision of Demonetisation of big currencies of India took place.
It was then, that the paytm offered people to join hands with it and use paytm payments interface for day-to-day payments so that no one should rely on the printed currency and thereby giving a push to the digital mode of payments.
People were not having the cash to pay for shopping at malls or for vegetables at small shops. This is when paytm came to the rescue and offered numerous offers to people for using their interface including heavy Cashbacks which was enjoyed by many. And of course, the tension to get the so-called change was solved forever.
What all added more to its growth?
• Demonetisation-2016
• In 2015 Paytm received a license from Reserve Bank of India to start one of India’s first payments
banks, called “Paytm Payments Bank Limited”. At the time, the bank intended to use Paytm’s existing
user base for offering new services, including debit cards, savings accounts, online banking and
transfers, to enable a cashless economy.
• Cashback offers for using Paytm.
Paytm provides the technology required for the growth of Digital India initiative and we surely believe that one day India will be under the roof of Cashless Transactions.

4. Carriers- The OLA Cabs

Everything I am going to compare with the olden days because that’s the thing which inspires us to look forward to where we’ve reached. Mumbai, the city where people see dreams and every single person wants to achieve something. Obviously, who doesn’t want a healthy purse?
There was a time when you had to whistle and stop taxis, not the way Salman Bhai stops in the “Most Wanted” movie though. But yes, it was a hectic job to get a taxi. So there were our dreamers, who took the task of easing the way you rent taxis. They bought up an idea and that idea is what we know as OLA today.
• Founded- December 3, 2010
• Founders- Bhavish Aggarwal, Ankit Bhati
• Headquarters- Bangalore, India
• Company Value- $6-8 bn (approx.)
• Website- www.olacabs.com
• Slogan- “Your everyday travel partner”
ANI Technologies Pvt. Ltd., operating under the trade name Ola, is an Indian online transportation network company. It was founded as an online cab aggregator in Mumbai, but is now based in Bangalore.
Cab is available with just a tap of a button which is in your phone app. Ola introduced different ways of convenient travel using their up to the mark services and cab quality. Based on the price you pay, the leisure you’ll get. Some different cab types provided under ola are:
• Ola Share
• Ola Micro
• Ola Mini
• Ola Prime
• Ola Auto
• Ola Rentals
• Ola Outstations
• Ola Lux
These are known by all right, but do you know that ola also has a service known as Ola Pedal. Feeling old yet? Ola Pedal is a dock less bicycle-sharing system available at IIT Kanpur and other large university campuses across India. The service launched in November 2017 with bikes which are unlocked by scanning a QR code on the Ola app.
Spread of service:
You really don’t have to worry of being in a new city and not knowing the routes. Just open the ola app on your phone and select the destination, you are all set to reach to your destination in the shown time, because ola has expanded from just Mumbai to now 110 different cities on India, undertaking over 6,00,000 vehicles under its umbrella.
Women’s Safety First:
Ola introduced the concept of the Panic Button, which is to ensure the women’s safety. Upon clicking, the app triggers an automatic message with your ride details to their safety response team. In a matter of seconds, the team tries to get in touch with you and the driver via phone calls.
Along with this, one can also choose to send the ride details to your emergency contacts. Information such as your driver’s contact details, vehicle number and a link to live track your ride is provided via SMS.
Recent Funding:
Taxi-hailing app Ola has raised USD1.1 billion in a new round of funding in October 2017 led by China’s Tencent Holdings and existing investor Japan’s SoftBank Group, and claimed to be in advanced talks to raise another $1 billion from other investors.
Well nothing comes in to you with only sugar, you’ve to taste the bitterness of the food too, so to give the taste of bitterness, the American brand UBER is there. But instead of having a big rival, the Ola doesn’t stop to spread smiles on its customers’ face.

These are some brilliant start-ups of India which are 100% Make In India, working towards easing the lives’ of the Human Beings. These were some brilliant ideas, which became a reality.
As a result, our lives are being more sorted and easy because the time is not far where Humans would just have to sit in one fine place and order for every work, it wants to be done.
There are plenty out there to look for, if you liked this article give it a review and if not, do mention, we’ll surely try to impress you with our deeds because Viewer’s Choice is what we crave for.
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Ishu Tiwari

Ishu loves writing about digital marketing.


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