After doing some research in your industry, you discover that you need more than just a mobile website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your mobile app. The question is: once you create your app, how do you spread the word about it? Here are some great ways to market your mobile app:
Build Your Online Presence:-
Enhance your app’s online presence as much as possible by showcasing it on your website and incorporating it into your other marketing channels. You can even go so far as creating a comprehensive website for the app itself. Here are a few more detailed ideas to consider:–
– Landing Page: Dedicate a page of your front-end website to your mobile app. Include download links or scannable QR codes that lead visitors straight to the app store listing. Emphasize its benefits to the user, like cost-savings and insider product info, in addition to simply listing the features. Screenshots and promo videos are big selling points as well.
– Blog Articles: Leading up to launch, post regular updates and sneak peeks on your company blog. Post-launch, continue to share the latest feature updates and user insights to capture the attention of new customers.
– Banners: Design clickable website banners that convey essential info and link through to actionable content, like the download link or an app release blog post.
– Emails: Add regular app update emails to your drip campaigns. You can pull content from your landing page and reframe it to work seamlessly within your email marketing campaign.
Social Media Marketing:-
You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time. App developers can make use of social media sites like Facebook, Instagram, Twitter, etc. to promote their mobile applications. What’s more? This can be successful irrespective of their finances.
Hire a community manager who creates a team of social media enthusiasts.
Suppose, you have 20 Social Media Enthusiast(SME) who are active & have a good following in social media. Each of them has 2000 friends on Facebook, 500 followers on Instagram, 500 followers on Twitter, 500 connections on LinkedIn… etc(There are more social media platforms but let’s just consider these top platforms for now).
1 SME = 2000(Facebook) + 500(Instagram) + 500(Twitter) + 500(LinkedIn) = 3500 followers
So, for 20 SME it will be 20(SME) * 3500(Followers) = 70,000 Connections.
With just 20 SME you can reach more than 70,000 people, and you can Hire much more each month.
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get out the word for you.Influencer marketing often goes hand-in-hand with two other forms of marketing: social media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.
Promotional Videos & Graphic Designs:-
Having a promotional video for your app is important as it makes your audience curious to know about your application. Google Play already has this option where you can showcase your app via a promotional video, so you should take advantage of it. This is one way to make people excited about your app — so entice them!Posting creative graphic designs on social media keeps your followers(users) engaged & curious to know more about the services & products of your company.
If users believe there would be an added incentive in connecting with you, they would want to connect more. You can expand your audience, with the use of virtual currencies or any other digital rewards. This works to enhance their engagement.
Organizing contests on social media & providing your services as a reward is a great way of promoting your product.
When you’re targeting the smartphone generation with a mobile app, QR codes are the best way to advertise. You can add them to your website, business card, brochures, mailings (email and snail mail), receipts, or storefront window.
App Store Optimization (ASO) :-
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s/Google Play store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store/Google Play Store.
These are just a few of many. Digital Marketing gives a lot of options to sellers & customers and benefits both of them.
It helps Companies find their true customers & make the product & services reach the right customers. Take note of the above-mentioned aspects, chalk out a clear strategy and proceed ahead with your plan.