On-Page SEO: Devil is in the Details
On-page SEO is an integral part of making sure your website ranks well in SEO.
A secret to simplifying all the information on the internet is making sure that you are providing a good user experience on the website and making sure that you are answering the question (and doing best to help visitors find it).
On-page SEO remains the same, no matter which CMS or web development framework you are using. Most of the requirements can be satisfied by using the text editor, HTML tags etc. The SEO tips mentioned in the blog are evergreen ones and you do not have to worry about them going out of date for the most part because a good UX trumps.
SEO should be integrated into the content strategy, When you start thinking about a title for blog topic do think about keywords that your prospective customers might be typing for while you want your blog to show up. Include the keyword in your page title.
Include keyword in the first paragraph
Don’t keep the visitor (and crawler) waiting. Show your keyword in the first paragraph, in the first few lines.
On-page SEO H1 tag & H2 for sub headings
Every page should have an h1 tag on it. This is what tells the crawlers what the page is about. You can set up the H1 tag by typing in the post or using modules to put it automatically.
Include media on your web page
Media of any format is great! Images, audio, video etc. Make sure you are using alt tags for the media or providing transcripts wherever necessary.
Anchor text and title
Avoid using anchor texts such as ‘read more’ instead be descriptive as to what the link is about in the anchor text. Include title tag and alt text to complete the SEO checklist for links. Following is the code for a nice link.
<a href="https://www.mangoblogger.com/product/seo-consultation/" title="Small business SEO services from MangoBlogger" target="_blank" rel="noopener">MangoBlogger SEO consultation services</a>
Insert outbound and internal links
Adding relevant outbound links gives a signal to Google that you know what you are talking about 🙂
Add relevant internal links on the page and try to embed it within the flow. Linking your other page on the site gives the signal that you trust yourself :-))
Improve page performance
Google wants their search results to be ‘quality’. Page speed, responsive design, AMP are all part of the ranking factors. Site optimization should be an ongoing effort.
We understand the list can be daunting at first. But it’s best to get into a habit of thinking about web page creation from this standpoint. Helps in the long run and develops a culture of good SEO amongst your organization. Also, all of the points ultimately provide a good user experience, which is always a good bet!