Before we begin on dabbling over the different tactics to reduce bounce rate, let us first understand what the term means. A Bounce Rate is the percentage of visitors to a website who navigate away from the website after viewing only one page. If you are trying to increase the viewership of your website, the first thing you need to do is reduce the bounce rate of your website. In other words, a high bounce rate indicates something’s wrong with your website strategy that isn’t attracting your target audience or the User Experience of your website isn’t good enough. This could also happen because of a less enticing and disorganized landing page. Following are a few ways of reducing your bounce rate and increasing engagement.

If you are trying to increase the viewership of your website, the first thing you need to do is reduce the bounce rate of your website. In other words, a high bounce rate indicates something’s wrong with your website strategy that isn’t attracting your target audience or the User Experience of your website isn’t good enough. This could also happen because of a less enticing and disorganized landing page. Following are a few ways of reducing your bounce rate and increase the conversions of your website:

Improve the readability of your content

A target audience tends to leave the website when the readability of the content is very poor. UX begins when a content is readable and legible. Thus, avoid placing large chunks of textual data as your content. A good content but a very lousy format also increases the bounce rate, so make sure that your content is clear and concise plus presented very well with good templates if any and a font size that goes easy on the eye whilst reading. Use of bullets, bold sizes for headings, use of subheadings, keywords, making the content more empathetic by asking questions in your blogs- etc. can help captivate your users’ mind and reduce the bounce rate.

Personalize Pop-ups and make them useful

Most of us find irrelevant pop-ups while using websites. These pop-ups, being annoying while navigating on a website, end up increasing the bounce rate. If a pop-up distracts a user while reading the content of a website, there are high chances that the user will leave the website. It creates a bad user experience and thus should be avoided in most cases. Or, make them as un-annoying and un-obstructive as possible! Creating a compelling Call to Action (CTA) Once you’ve attracted your audience with a good content design, make sure that you maintain the same energy with your CTA. Your CTA design plays a crucial role

Implement Call to Action (CTA)

Once you’ve attracted your audience with a good content design, make sure that you maintain the same energy with your CTA. Your CTA design plays a crucial role in the bounce rate. Having an attractive and luring design to your CTA, something as simple as even a text change on the CTA can work wonders on your visitors and hold their attention by making them click on it.

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