Search Engine Optimization (SEO)
SEO or Search Engine Optimization is a Marketing strategy that focuses on growing the visibility of your product or website on organic i.e non-paid search engines results. This requires technical as well as creative elements to increase the ranking and drive traffic as well as the awareness on search engines.
Now let us talk about WHY your website requires SEO.
A vast majority of search engines are driven by the kings like Google, Yahoo and Bing. Though marketing your product or website via Social Media platforms can help, SEO are the primary source of navigation for most internet users. Search engines are the bridge used by your target audience to reach out to you and if these SE’s cannot find your website or do not have your content on their database, you are then missing out on some major opportunities to drive the traffic to your website.
Besides, investing in SEO’s has a higher success rate to companies than compared to investing on social media marketing.
Now, the bigger question. Why can the target audience not find my website even without SEO?
Search engines are smart but there is a limit to how they can operate. Major search engines are working to improve with newer technology to conquer the web and provide bestest of the results to users but sometimes this is not enough.
SEO’s can net you with thousands of visitors and increased views but a wrong move or ignorance could bury your website deep down and reduce the visibility.
Also, SEO’s help boost your ranking in such a way that the content will be placed in places where readers would most readily find it.
Due to the growing competition, companies who have invested in SEOs would have a greater advantage over those who have not.
Let’s look at some SEO key terms before we dive into further knowledge about its working:
This refers to making a web page available under more than one URL address. In simple words, guiding the user to another website within an existing one.
A part of your website where you should regularly post contents like write ups, information or various company topics etc. Every blog post is pasted on a new page that a search engine individually sees thus increasing the demand and views of your website.
A link to a website saved on your browser or computer for future reference. There are social bookmarking websites that help your share your bookmarked links with each other. Thus this helps in increasing the visitors on your website.
Conversion form helps you to collect information about your website visitors and convert them into leads
The contact information collected helps you to follow up with these leads.
Just like a directory for people and phone numbers, there are directories for websites where in the submission of your website gets you more than just an inbound link, it lets people find you better.
The main web address of your website (eg: www.yoursite.com). It’s good to renew the ownership of your domain for several years as SEO rankings favour websites with longer commitments and registrations.
A word that the user enters in search. Each web page should focus on keywords that have driven more visitors previously.
Long tail Keyword:
An uncommon or typically searched keyword with two or more words in the phrase.
Data that tells search engines what your website is about.
A rank from 0-10 assigned by googling informing about how good your overall SEO is.
Pay Per Click (PPC):
An advertising method where in the advertiser puts in ads on online venue and pays that venue each time any visitor clicks on it. Google Adwords is an example of the above.