Google’s material design brings with it exciting ways to delight your users with a visually appealing Android app. But wait—what is material design?
Google has described it as an interface that incorporates “tactile surfaces, bold graphic design and fluid motion to create beautiful, intuitive experiences.” Material design is the “user experience philosophy” for Android apps!
Material design has become more of a buzzword recently. While the elements of material design have supported many beautifully-designed and intuitively crafted sites, they have also created something of a bandwagon and many sites are starting to fall into a common mold.
Google introduced its material design guidelines in 2014 as a design language focused on creating a great user experience across an increasing number of connected devices. The concept is intended to provide flexible tenets that allow developers to create a responsive interface without confusing new users.
At its core, material design focuses on bringing a level of physicality into the digital experience. Key concepts of the design language include responsive design, digital paper and ink, and natural-feeling animations and transitions. Everything that happens within a digital interface, according to material design concepts, should feel intuitive and natural for the user.
Although material design offers some valuable insights, designers who have replicated these guidelines are leaving many brands with a generic digital experience instead of an exciting and intuitive one. While material design has much to offer the design world, some designers may use the principles as something that they conveniently lean on.