Whether you’re managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is performing. This powerful platform provides you with the tools you need to measure site traffic, conversions, Ad performance, and understand how people use your website, real-time statistics and analysis of user interaction with the website.



When reviewing these kinds of details, it is easy to get overwhelmed by the breadth of information available, especially if you’re not quite sure which part, or a combination of parts, are important to you and your site & it costs you so much time to analyze that & you desire to have a custom dashboard,  that’s where we come in. You’ll get a sense of it until the end on this blog.

So if have heard about the term before and are unsure of what is Google Analytics (GA) and how it can help your business then still worry not. Keep reading on. We have linked to relevant articles in the blog.

Do let us know if you have any questions in the comments section. We look forward to answering any of your questions!

What can Google Analytics tell you?

  • Sources of traffic:–
    Google Analytics can show us how users are being driven to our website, for example, a number of people who visit our website through a referral link from some other website, or via organic searches or from paid advertisements or from search engines. This will allow us to see proportionally the successful various methods of traffic sources are, such as if our advertisements are performing well by increasing traffic.
  • Information about visitors:-
    Google Analytics provides detailed information about visitors coming to our website. We can see the countries and towns from where the visitors access our website, helping us to understand if any localised marketing campaigns or keywords would help in providing desired results. i.e we can improve the sessions or page views by modifying campaigns for the desired region to engage more new users and maintain old visitors.
    It can also help us to tailor our content or advertising and improve on the campaigns to generate a significant portion of traffic.
  • Website bounce rates:–
    Bounce rate is noted when users view only one page of our website before leaving the site.If your bounce rate is high it is most likely that we are not providing relevant information to our users or perhaps the visitors accidentally stumbled on our website. We also need to check if any of the keywords are slightly misleading, or the quality of our traffic sources can be understood.
    The bounce rate is dependent on the relevance and quality of content on our website, showing visitor satisfaction on our website. This can also help us to see which pages are encouraging users to stay on our website for a longer period and visit more pages. Also, this helps us to improve the landing pages which have a high bounce rate.
  • Traffic flow:–

    Google Analytics can display the traffic flow making an entry into our website. We can understand the statistics of our visitors entering the website. We can even understand the traffic coming from the desktop, mobile or tablet and accordingly flow can be managed effectively. There is a lot of useful information to be drawn from this. We can see the visitor’s response to our landing pages are as well as analyse the bounce rates for each page, allowing us to focus on improving those pages to increase visitor retention and generate more leads. We can also understand what pages are prioritized by the visitors while navigating to our site, this can allow us to modify our pages to allow better-improved navigation while modifying pages that are rarely being visited.
  • Website Usability:-

    By understanding how visitors use your website, you can determine where your website falls down in satisfying those users. This can be as simple as viewing which pages have the highest bounce rate (and therefore, drive users away from your website), through to in-depth content analysis, so that you understand what type of content users are looking for on your website.
    The Behaviour and Conversions reports within Google Analytics are two of the most useful sections for the purpose of understanding how your website’s usability satisfies your customers. From the behaviour reports, you can determine which pages users engage with the most so that you know those with sub-optimal engagement require further investment. The Conversions reports are great for understanding where users drop out of your conversion process. This helps determine which steps of your conversion process require additional optimisation.
  • Pageviews:-

    This counts how many pages are viewed on the website, pretty easy right? For general reporting, month over month, it’s an OK metric to use to see ups and downs. Keep in mind what it’s really measuring though. If you have “hub” pages, like your homepage, where people branch off from and then return to frequently, your pageview numbers will go up, but you haven’t necessarily increased value from those extra page views.
  • Avg. Session Duration:-

    One of the most misunderstood metrics, we’d ideally want Session Duration to be just that – how long did users on average spend on our site. Instead, you’re reporting how much time we’ve measured that users spent on our site. It may seem obvious, but it’s worth making the distinction. Remember that data is only sent to GA by default on page load. Everything after that page load is a mystery until they visit another page.

    The list is very long, but the above are just a few of many, which you will definitely find useful in the growth of your organization.


What is Google Analytics?

Google Analytics is a powerful tool that can help you make business decisions. It’s the greatest power is its ability to pull all the individual pieces of data together to deliver important analysis and interpretation. Features such as segmentation and filtering allow you to manipulate the data and gather useful information for answering questions and making decisions.

Steps to make a new decision about your digital strategy:
The first step is to understand the data that is available in Google Analytics.
The second step is to ask a question.
The third step is to determine what data is required to answer the question.
The fourth step is to segment and manipulate the data to find an answer.

Here is a quick video from Google for you if you are just getting started and are interested in knowing what Google Analytics can do for you.

You can start with GA by visiting this page and signing in with your Google Account.

Ways in which Google can help your decision-making:-

  • Understanding The Visitors:Understanding the audience is the key to a successful business. We need to know who the visitors are and what they need. Google analytics presents information on the audience, their location, age, gender, interests, and what they are looking for on your website. These audience reports provided by Google helps in understanding the visitors better and can be of great help in serving the customers in a more personalized way.
  • Learning Audience Behavior:Google Analytics provides information on how visitors move through the website, how they are interacting with the content and what actions they are taking. These reports give data on how long a visitor stays on the site and where they end up leaving. This helps in getting insights on the performance of each page. Understanding the behaviour of visitors assist us in taking informed decision to improve the user experience. Knowing what the audience wants aids in improving the content plan to increase engagement.
  • Measuring The Content Performance:It is very vital for websites to understand which all pages and content keep the visitors on the website. The content menu gives details on the page performance and exits. Google Analytics gives insights on the content performance and helps a business in deciding on what kind of content to publish in the future.
  • Examine Trends:Every element of data in Google Analytics is dependent on additional dimensions to explain it. An infographic going viral will skyrocket bounce rates. Your sales will be boosted rapidly if you really know what your customers are looking for.

What are Dashboards on Google Analytics?

Dashboards are an easy way to get an overview of your accounts and their specific performance. This is done through a series of widgets that take data from reports and displays it all on one single page.
This allows you to monitor multiple metrics at once. You can do this with historical performance or even with real-time metrics.
Think of it like a quick check of your Analytics accounts’ performance, more specific properties or even views.

Why get a Google Analytics Dashboard?

  • Optimize Marketing Expenditure:-
    Using paid ads to bring business? We have a keen sense of how Google Analytics integrates with paid media & SEO. We will create easy to use dashboards for you which gives you a bird’s view of your marketing expenditure & tie it to conversions on your website.
  • Enhanced e-commerce Tagging:-We create custom funnels for your website so you know where are customers dropping from so that you can improve content/layout of that particular page.

Conclusion:-

I hope this blog gave you an idea about what is Google Analytics. It is really powerful tool that can boost your business & skyrocket your sales. It is feature packed and on top of it, is free.
You’ll find this new data to be very overwhelming and most probably,  you will sit and read through data and drill down into reports for hours. The best bet for you to save your time is to go for custom dashboards. You will only get a filtered & useful data, which will help you take faster and better decisions. Dashboards are just what you need to easily review important metrics, to showcase specific information to superiors, peers or even clients, that will be very visual instead of reports filled with numbers, and for many more things.

 


Siddhant

Data Analyst

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