Introduction to Digital Marketing
In this section we take an overview of digital marketing. It is so vast - social media manager, demand generation specialists, website managers, content developers, marketing analysts they are all doing some form of digital marketing. What type of work are they all doing?
- Introduction to the course
- What is Digital Marketing
- Examples of companies using Digital Marketing
- What are the different parts of digital marketing?
- How can you get started with learning?
- The big players – Google, Facebook, Twitter, LinkedIn, Quora, Amazon
- Ad Networks, Display Networks & what to keep in mind
- Setup and tools of the trade
Analytics - Google Analytics and Google Tag Manager
What gets measured, that gets improved. In this lesson we will cover the fundamentals of Google Analytics & Google Tag Manager.
Paid Search - Google AdWords