Digital Marketing Resources

Analytics Terms from MangoBlogger where we write about commonly used terms related to Analytics

Amplification

Amplification could be defined as the probability that one’s message will produce activities (retweets, @messages, likes, and remarks. By keeping track of amplification, you can make sure that you dedicate a certain amount of time on your content and move on with next activity. Without amplification, there is a possibility of wasting ample amount of time on something which would not be appreciated or received well by the intended audience. Amplification metric would not only …

Inbound Links

Whenever you are posting, commenting on any social media platform, you have to make sure that you provide a user with sufficient inbound links which leads back to your website, blog or landing page. If you provide the user with relevant information, with an inbound link leading back to your home page, it would not only increase your conversion rate but only improve your ranking on Search Engine because Sites that get numerous inbound connections can …

Optimal Engagement Time

Everyone in this Digital Era has a specific time of the day which he dedicates to the browsing of social media, for some it could be during their regular commute, or while taking a break from work or while having dinner. Optimal Engagement time that metric which is used to measure that time of day which has the highest frequency of people commenting, liking or retweeting your post in a span of a particular time …

Bounce Rate

Suppose, you have curated some great content ( in your opinion), but even if the number of visitors on your landing page has increased exponentially, so is the number of people who land on your page and leave without even viewing other pages. This percentage sudden abandonment of viewers is known as Bounce Rate. Keeping track of Bounce Rate is important because it gives you an idea about the content which is stopping your intended …

Post Reach and Engagement

Keeping track of your post reach on diversified media platforms and its engagement with your followers/fan base could be extremely consequential. Post Reach: Total Reach gives you insights about the number of extraordinary individuals who have seen any content related to your Page, tweets, posts including promotions and advertisements amid a certain time period. Post Reach demonstrates the number of people who could be tempted to become your follower or prospects. Social Engagement: Social Engagement …

Follower Count

Working hard and implementing a social media marketing strategy without keeping a check on follower count is not only foolhardy but also counter-productive. While developing a plan to augment your presence on digital platforms, it will be a colossal mistake to not to keep a track of your follower count. Your regular check of followers will inform you about the quantity and type of people who have appreciated, liked and are interested in your business. You …

Interaction Analysis

The main motive of increasing your digital presence is to interact with your clients and followers on the regular basis and interaction analysis is that metric which is used in keeping track of comments, likes and replies on your posts. You can observe how captivating and interesting your content is by the number of comments and remarks your content. Interaction analysis will provide you with measurements so that you get rid of uninteresting content from your marketing …

Viewer Demographics

If you are an up and coming marketer or even an entrepreneur, who is just delving into the vast arena of Digital and Social Marketing, knowing your demographics of your viewers, followers and intended customers is very vital for the growth of your business. As you develop and increase the number of your followers, observing the likes and dislikes and demographics of people can point out the appropriate and optimum direction for your future strategy, by …

Mentions

Mention is a metric that keeps tracks on where your business/username is mentioned. Your followers and prospects are out there discussing you or your business and you need to be aware of that discussion. Apart from that, it’s essential to track your notices. On Facebook and Twitter, you’ll get notices at whatever point somebody labels your business/username in their post or comments. Monitoring mentions are important because you can interact with your clients and prospects, …

Social Mentions Illustration

Link Clicks

Link clicks is a metrics which shows the number of clicks on a link so that you can understand the popularity of a particular topic. Link click shows the total number of time a recipient clicked on your article/blog/newsletter. This immediate reaction metric encourages you to decide if your followers are keen on what you’re as of now posting and educates you on the type of content you should share later on to increase the follower …

UX Terms from MangoBlogger where we write about commonly used terms related to User Experience

Android CMS

Every app contains content, sometimes lots of it. Instead of being hardcoded in an app, content should rather be separated and maintained independently. That’s was CMSes were originally intended for. An Android CMS helps take all the dynamic content out of the codebase, making it accessible to editors and enabling live updating of the in-app content – without resubmitting the app to the Google Play store. Terminology An Android CMS is a CMS for putting content into …

CMS

MVP ( Minimum Viable Product )

Minimum Viable Product. Imagine spending a huge amount of time and money on a fully-functional, completed project – and then realizing it doesn’t meet the goals of what you needed to accomplish. Rather than having to scrap everything and start fresh, companies develop MVPs as an interim product. MVPs work, and serve as a liaison between the user and the product, but they aren’t fully developed. A certain amount of development time is reserved for …

MVP

Material Design

Google’s material design brings with it exciting ways to delight your users with a visually appealing Android app. But wait—what is material design? Google has described it as an interface that incorporates “tactile surfaces, bold graphic design and fluid motion to create beautiful, intuitive experiences.” Material design is the “user experience philosophy” for Android apps! Material design has become more of a buzzword recently. While the elements of material design have supported many beautifully-designed and intuitively crafted …

MaterialDesign

Lean UX

Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. Traditional UX techniques often don’t work when development is conducted in rapid bursts – there’s not enough time to deliver UX in the same way. Fundamentally Lean UX and other forms of UX all have the same goal in mind; delivering a great user experience it’s just that the way you work on a project is slightly different. So let’s take …

LeanUX

Tap Targets

Tap Targets are an essential part of Mobile UX. It’s important that sites using tap targets bear in mind smaller screens when creating points. When a web page is shown on a mobile phone it’s smaller, meaning that all your links and buttons are smaller too. What are tap targets? Tap targets are areas on web pages that a user interacts with to carry out commands. Links, buttons, ads and forms are all tap targets. Tap …

Heart Framework

HEART is a framework for measuring and improving user experience, and each letter stands for a different user experience metric:  Happiness, Engagement, Adoption, Retention, and Task Success. Where did the HEART framework come from? The framework was devised from Google user experience research after internal teams realized that UX wasn’t being measured effectively. At the time, there were plenty of effective ways to measure user experience on a micro level—such as time-on-task and task completion rate—but UX …

Google Heart Framework UX

Accessibility Testing

Accessibility is the ease with which people can use and understand a website or app. This means, that how the website and apps are designed to be adaptable to people with disability or special needs. An example of this could be adapting colours to allow for people who are colour blind. Much specialist technology is available for you to use to make your website a more accessible place. Some of the most common technology is …

Accessibility in UX

Breadcrumbs

Breadcrumb is one of the most important UX term in Web development as well as in Android App development. Breadcrumbs is a control element used as a navigational aid in User Interface in Application or in a website. It allows users to keep track of their locations within Application or websites.  Here we going to discuss Android Breadcrumbs specifically with several methods, interface, classes as well as one example. Class for Breadcrumb in Android There is Predefine …

Qualitative and Quantitave Research

A Qualitative Research conducted by the UX designers with the help of different techniques directed at gathering information. Interviews, inquiries, studies and more are included in this kind of research. Quantitative Research is the other side of the moon. In this case, the solid date matters the most. A/B testing, as well as Competitors analysis, are the examples of quantitative research.  

KPIs

KPI is the Key Performance Indicators measure the usability of a website or digital design. KPIs look at current usability, trends over time and comparisons with competitors. The end result is data about how users interact with a site and whether the design works in the way the designer or developer anticipated. Mobile App KPIs :- Usage Lifetime Value Retention Rate Active Users Session Length Average Revenue Per User App Launch / Load Time User …