Lean Startup

Lean Startup is a startup methodology by Eric Ries which lays out a framework for building startups. The whole idea of the lean startup is to be data driven and investing in features/marketing efforts which are clicking with users and reducing waste in terms of time, money as well as human hours. The way to reach customers is digital. Using Google Analytics Dashboards you can increase the conversion rate for payments which can provide value …

Getting new web analytics tool

When we are asked should we get new tool which can help visualize and communicate our customer data etc etc. This is when they already have a tool which is Google Analytics. MangoBlogger is of the opinion that that everyone related to product should use Google Analytics, not just the analysts. The product manager, marketing person, ecommerce, UX, engineers.. everyone. When insights are not coming to you from the most basic tool there is a high chance …

Why get a Google Analytics Dashboard?

Alright, lets make a list. We will keep updating our post. Why Get a Google Analytics Dashboard? Mail us at [email protected] if you would think we should add something to the list. 🙂 A dashboard informs of the trends in data which get very valuable over time as you can begin to spot patterns and optimize the overall inventory of your ecommerce business In today’s digital world you can reach customers in so many ways …

Marketing Strategy with SEO at Centre

Planning your marketing strategy with SEO in mind will give you a good lead on your competitors and take the guesswork out of your SEO efforts. The rules of the game for SEO keep in changing and it is leaning towards providing users with the best result for their search. This means that black hat SEO tactics will prove harmful for you in long term. Whereas concentrating on good SEO framework will reap enormous benefits in …