I’m Aimee Cruz, a multidisciplinary UI/UX Designer crafting intuitive digital experiences, dynamic campaigns, and memorable brand identities that drive real business impact.
Bridging the gap between aesthetic beauty and functional problem-solving across multiple touchpoints.
Creating intuitive, user-centric mobile and web interfaces. Focused on reducing friction and elevating the user journey, as seen in projects like the Xpress2Scan app.
Developing cohesive, memorable visual languages that tell your unique story. From logos to comprehensive brand guidelines that resonate with modern audiences.
Designing compelling multi-channel collateral. Extensive experience executing large-scale initiatives like the Healthfirst Citi Bike city-wide advertising campaigns.
A curated selection of recent projects highlighting problem-solving, process, and business outcomes.
Strategic layout and image selection across NYC docking stations. Utilized signature brand motifs to highlight member diversity and wellness initiatives for over 13,000+ bikes.
Discuss similar projectsStreamlined mobile application interface focusing on user ease and accessibility. Redesigned the user flow to minimize cognitive load during critical scanning tasks.
Discuss similar projectsComprehensive brand identity overhaul. Transitioned the visual language to position the organization as a modern, forward-thinking tech advocate in the urban space.
Discuss similar projectsA personal motion graphics narrative celebrating the vibrant culture of my birthplace. An exploration of animation, layout design, and visual storytelling without the constraints of a brief.
Discuss similar projectsFor as long as I can remember, design has played an influential role in my day-to-day. My career as a creative began many years ago, and has evolved into the multidisciplinary design profession it is today.
I don't just make things look pretty; I solve complex visual puzzles. Whether it's crafting an intuitive UI, developing a compelling brand identity, or managing a high-visibility social media campaign, I focus on the strategic alignment of aesthetics and business goals.
When I’m not in front of a computer, you’ll find me exploring New York City with my daughter, listening to Latin music, or enjoying delicious food. All in all, life is beautiful, and I pour that passion into every project I touch.
Let's Work TogetherI’m currently available for freelance projects and strategic partnerships. Whether you have a specific brief or just want to explore possibilities, I'm ready to help.